Welcome to I'm Not Buying That, the blog where we dissect the woeful mistakes of the advertising industry. I'm your host, CJ Garrett, and I view terrible ads so you don't have to.

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Friday, May 13, 2011

And yet, I can't look away.

I'm an open-minded kind of guy. I think you have to be, in order to work in marketing and advertising. Well - no, let me qualify that a bit: you need to be open-minded in order to work in the industry successfully, because trying to think up new ways to sell to people means you need to empathize with them on some level. I guess that's why a lot of creative type people are liberal.

It makes sense in my head. I think.

Anyway, on the topic of being open-minded - I am aware that there are such things as furries, and I am also aware of... stuff... that goes on in that particular fandom as a result of one unfortunate afternoon when my curiosity, and Google Image search, got the better of me. Despite the ensuing mental trauma, I am largely okay with them doing what they do, but I never thought I'd see the day that such things would cross over into my area of expertise.

Brace yourself, and only press play if you're really, really sure you want to see softcore porn.

Now, there were a few things that jumped out at me, but top of the list was HOLY BOOB JIGGLE BATMAN! Then I just started to count the number of overt references to hentai and sex fetishes. And then I saw the octopus.

After that, my brain just went 'Fuck this' and left the building.

As far as I can tell, this is an actual advert made by an actual ad company with actual money, paid (presumably) by Orangina to help promote their drink. I have to ask if they knew what they were getting, or if they were aware of all the connotations surrounding the sexual objectification of anthropomorphic animals. I suspect, though I'm not sure, that someone was aware, and they went with it anyway for shits and giggles.

But that's not all. There was an entire ad campaign surrounding this, remember. Here's one of the pictures from it, courtesy of some website:

GAAAAH I'm reliving Day of the Triffids! MY EYES, THEY CANNOT UNSEE!

On one hand, I want to call this a fully fledged train wreck the like of which marketers have nightmares about, but on the other hand... I can't look away. I guess you can call it successful in that it got people's attention, even if those people were alternatively wincing or shuddering in disgust. Maybe they're aiming at the furry demographic... do furries drink a lot of Orangina? I have to wonder.

I find this kind of thing problematic anyway. It's another example of the brain dead 'sex sells' mentality that pisses me off. I mean, the whole concept of the campaign is how Orangina is naturally juicy, or whatever - couldn't they have done that without the addition of porn? If the production values are anything to go by, they had the money to spare.

It might not be so bad, except I know that some poor animator had to produce this advert, and unless they're a furry, they probably wanted to gouge out their brain with a spoon afterwards. Whoever you are, I salute you, sir. You're a braver man than I.

I'm gonna go rewatch this now.

CJ, over and out


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