Welcome to I'm Not Buying That, the blog where we dissect the woeful mistakes of the advertising industry. I'm your host, CJ Garrett, and I view terrible ads so you don't have to.

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Monday, May 9, 2011

Facebook, what? This is advertising?

You know, some days I feel like I should be an advertising consultant. Now, I know what you're thinking - that would mean selling my eternal soul to the Devil and killing at least three puppies - it seems extreme, but hear me out.

Those guys make buckets of money. Like, enough money to swim in, Scrooge McDuck style. (If you don't get that reference, you are too fucking young and I hate you.) They also get away with the most ridiculous shit you've ever seen, the kind of stuff that makes me think they've been making bets as to who can get the most ridiculous shit into print and still get paid for it. This appeals to my sense of dramatic lunacy, in a twisted kind of way.

Case in point: this ad, courtesy of Ads of the World again.

For once the miscreants who inhabit Ads of the World and myself agree: this is pretty shitty, as adverts go, hence my theory that someone pitched it as a bet and the powers that be didn't spot the fact that it's shit. It looks like an ad for Facebook, right? It's not - as far as I can tell, it's supposed to be for a radio station.

I think, and don't hold me to this, that it's got something to do with singers having a conversation using lines from their songs. And the little tagline there is just saying hey, it could happen. I guess it's clever, or something, but I'm still scratching my head and wondering how this connects to anything the radio station might do. It's not hugely effective either, not with all that white space, anyway. I bet lotsa moneys were paid for it though. IT LOOKS LIKE FACEBOOK THAT MEANS IT'S TOPICAL WOOO.

Yeah... I don't get it. Here's a book on radio stations with a flashy cover instead.

CJ, over and out


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