Welcome to I'm Not Buying That, the blog where we dissect the woeful mistakes of the advertising industry. I'm your host, CJ Garrett, and I view terrible ads so you don't have to.

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Thursday, May 26, 2011

Ye olde tymes, when men were men...

I never get tired of vintage ads. They're so wonderfully inappropriate, and so easy to mock when examined from the perspective of the modern day. The ones that keep popping up again and again tend to be sexist and racist, but every once in a while you get a real gem that's directed squarely at teh menz. It's usually something the like of which would make guys who ain't completely comfortable with their sexuality just a little bit nervous.

There's more than a few of these ads knocking around, and nearly all of them give me a major case of the giggles. They're so overtly homo-erotic that I have to question whether the marketing departments of yore were actually all staffed by gay men with a great sense of humor. Oh, how they must have chuckled, as they covertly spread their deviant lifestyles through the use of common imagery! Someday I'd love to meet a few of them and buy them drinks as a small thank-you for services rendered unto all mankind. (If they exist, that is, and not only in my overactive imagination.)

Today's vintage fail comes courtesy of Creative Advertising.

That guy on the far right looks like he's having the best time EVER, like he's in a L'Oreal commercial or something. And that tagline, hur hur hur. It just makes me laugh, every time.

The reason that I'm calling this a fail, however, is because I honestly cannot work out who it's supposed to be selling to. It suggests that this is a group of... okay, I'm going to say friends, and thus avoid the implications of what may be going on there, and they've pooled their money to get a group shower. Which is then installed where, may I ask? Do they all go over to one guy's house to clean themselves? Is it installed inside or outside? The other alternative is that they're living together and decided to get a shower where they can all be naked at the same time rather than taking turns, like, y'know, regular heterosexual dudes, and that begs the question of just how big their bathroom is. I'm not sure when exactly this ad was created - I guess the '50s, maybe? - but this still seems very suspicious, and I think it supports my theory of the ad agencies back then being staffed with gay comedians-in-training.

Here's another one from the Copyranter:

I mean, look at that! There's three guys openly staring at the ass of the guy in the shower! Check out how close their feet are, too - the guy with the towel over his shoulder, with the guy leaning over in front of him?! THAT IS NOT A FUCKING ACCIDENT. Or, well, maybe it is a fucking accident, ho ho ho, I made a double-entendre.

I love the Copyranter's take on it. "And what's with the guy in the left stall with his hands behind his behind? Modest? Or receiving oral?" That question may never be answered, dear readers. I shall leave it up to you to decide.

Here's a book on vintage art. I suspect it doesn't have examples like the ones above, but we can still hope.

CJ, over and out


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