Welcome to I'm Not Buying That, the blog where we dissect the woeful mistakes of the advertising industry. I'm your host, CJ Garrett, and I view terrible ads so you don't have to.

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Sunday, August 21, 2011

Insert Witty Title Here

Two months... did you lot miss me? I'm still not dead, in spite of the soda goons' best efforts. I have returned from parts unknown with a new supply of vodka and a new thirst for ripping bad adverts into teeny tiny little whiny shreds.

Today's big fail comes from Saatchi, again, courtesy of Ads of the World. Someday, I hope to work for them, because somehow they've convinced a lot of companies with too much money that they're actually good at this shit. (I can't help but imagine the executives in their boardroom, talking about their customers while sniggering and rolling around in piles of coins, Scrooge McDuck style. I WANT IN ON THAT.) Behold!

Alright, explain a few things to me here - one, why isn't this READABLE, and two, what the hell does it mean?! Okay, okay, it's for an art gallery, so I think we can safely assume that it's not aimed at your average slob, but even for snobby fine art enthusiasts this is a bit much.

I would have thought that it'd be a given at this stage that people should be able to read your fucking ad. That seems kinda important, ya know? You're trying to communicate a message here, mostly something along the lines of "Come to this gallery, we've got art and shit!" But the other two adverts in the same series are equally baffling, even if they're easier to read. I get that they're describing a piece of art in this exhibition - or at least I hope they are, otherwise this campaign has an extra layer of pure stupid - but unless this piece of art is exceptionally well known, what the hell is the point? This could be a fucking stick figure, or a load of blobs on a canvas or something!

Impressed, I am not. Bad Saatchi, no more vodka for you.

Here's a book that they might have found useful, of they could be persuaded to stop skinny-dipping in the money piles for a few minutes.

CJ, over and out.


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